Is This Supplement Legit

Brand analysis

NOW Foods

Strong central tendency: multiple SKUs score well on the same rubric used across the site.

Average product score

73

Median 73/100

SKUs on file

28

100% at or above 70 overall

Certification links

0

Across 0 SKU(s) with ≥1 cert

Value · transparency

Value 60/100 · Transparency 74/100

Formula avg 68/100

Market / HQ: USFlagged as more transparent in our datasetOfficial site

US-based natural products and supplements manufacturer.

What stands out

Strengths in our model

  • A large share of SKUs clears the 70 overall bar.
  • Average transparency lane sits above typical retail noise.

Watch-outs

No major structural risks flagged versus typical peers in this sample.

Score distribution

How SKUs cluster in our fixed product rubric (72+ strong, 55-71 middle, ≤54 weak).

  • Strong (72+): 27
  • Middle: 1
  • Weak (≤54): 0

Best products from this brand

Highest overall scores in the catalog right now - open reviews for full pros, cons, and certifications.

Categories covered

Jump to ranked category pages for the same SKUs in competitive context.

Compare this brand

Head-to-head product pages in overlapping categories - canonical URLs, same product rubric (including label/additive lanes).

How we read brands

Brand pages aggregate SKU-level editorial scores (ingredient fit, dose, formula, additives/label clarity, transparency, value, safety). We do not run independent lab testing; we synthesize label data, published hubs when live, and conservative heuristics.

Full methodology

All reviewed SKUs